A THOUSAND hand-made butterflies are set to emerge from the historic walls of Coventry Cathedral as The Myton Hospices embarks on its most ambitious campaign to date.
Hoping to harness the power of ‘The Butterfly Effect’ the charity and its project partners ARUP have created a 3D installation of butterflies – inspired by the Tower of London poppies – which will be on display at the Cathedral from 19th July – 2nd August 2019.
Each limited edition butterfly – costing just £30 – will ‘celebrate the life’ of a loved one and, after forming part of the inspirational installation, be returned to families to treasure forever.
The Butterfly Effect suggests that even the smallest action can create a ripple with far-reaching effects.
And The Myton Hospices is hoping the campaign will not only raise vital money directly, but will also have a lasting impact on awareness and fundraising moving forward, enabling it to continue its ‘amazing work’ supporting terminally ill patients and their loved ones at its three hospices in Coventry, Rugby and Warwick.
The campaign is being spearheaded by former Casualty, Waterloo Road and Doctors actress Holly Matthews whose husband Ross Blair died at Myton’s Warwick Hospice in 2017 following a brave brain tumour battle.
Ross was just 32 when he died, leaving behind Holly and their two daughters, Brooke and Texas who were just six and four at the time.
Urging people to back the new campaign, Holly said: “I felt a huge sense of relief when Myton enabled me to be a wife again, to be there for the small, flitting moments of Ross being Ross.
“Myton provided a safe place for my young family to play and laugh – a place of warmth and support for us all.
“I hope that you will join me, my family and others in becoming part of The Butterfly Effect.
“Together we can help to make sure Myton will be there for more people like us, who need their support, now and in the future.”
Myton CEO Ruth Freeman echoed Holly’s calls for the people of Coventry and Warwickshire to support the campaign.
She said: “We are really excited about our Butterfly Effect campaign which, as well being a sight to behold at Coventry Cathedral, will help us spread our message about the services we offer here at Myton, who we support and how you can help.
“By buying one of these beautiful butterflies, you will not only be a part of this amazing installation, but will help play a part in the future of our hospices, our patients and their families.
“Our vision – and hope – is for The Butterfly Effect of the campaign to have a lasting impact and prove that just one small action now can make a huge difference in the future.”
To find out more about The Butterfly Effect and to buy your very own butterfly visit: www.mytonhospice.org/butterflyeffect